Is yours a practice that doesn’t set any goals? Goals that the whole practice team are aware of, and know why they exist?
When goals aren’t made properly, or not made at all, it’s often because they’re not understood by those who should be setting them.
Goals are an essential for every practice, but they aren’t stand alone targets. They have to connect with objectives, strategy and vision for a practice to have success and progression.
Think of it as a pathway.
Objectives lead to your Goals.
Goals take you to your Vision.
Strategy is the path that knits all of them together.
The terms objectives and goals are often confused but they are different. It’s important to understand them, along with vision and strategy.
Vision describes what a practice desires to achieve in the long term. It’s clear and inspiring, and sets the direction you’re heading.
Goals are what you aspire to achieve and that are needed to reach your vision. They reinforce the direction you’re taking.
Objectives are the exact steps your practice must take to achieve its goals. Quantifiable, they are monitored and measured to determine progression.
Strategy is the plan, with the important actions, that guides you to your goals and vision.
Get this and you will get your goals.
Comments